Wine Industry News Round-Up for the Week Ending May 17, 2024

Amidst California's wine industry challenges, a recent report forecasts a 10% market expansion over the next decade, signaling a potential resurgence for wineries grappling with shifting consumer preferences. Despite pandemic-induced sales downturns and the rise of alternative beverages, boutique wineries and premium labels stand poised to capture emerging market trends, fostering cautious optimism for the sector's renewal and growth.

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In a landscape where California’s wine industry has weathered significant challenges, a recent report emerges as a beacon of hope, suggesting a potential resurgence in the sector’s fortunes. Despite grappling with a downturn in sales exacerbated by the “pantry loading” phenomenon during the COVID-19 pandemic, the report forecasts a promising 10% expansion in the market over the coming decade. This optimism, articulated by the Bank of Montreal alongside insights from industry analysts, paints a picture of resilience amid adversity, signaling a potential turning point for wineries grappling with shifting consumer preferences and economic uncertainties. Highlighting the nuances within the California wine market, from mass-market grocery brands to high-end luxury offerings, the report underscores a narrative of adaptation and evolution as vineyards and producers navigate the complexities of an ever-changing landscape. While acknowledging the sober-curious movement’s impact and the rise of alternative beverage choices, the report sheds light on the enduring allure of wine and its enduring appeal across diverse consumer segments. Furthermore, amidst a backdrop of fluctuating sales values and the existential crisis facing cheaper wines priced below $10, the report hints at a silver lining for boutique wineries and premium labels poised to capture emerging market trends and consumer preferences, fostering cautious optimism for a sector poised for renewal and growth.

California Wine News

California’s beleaguered wine industry finally gets some good news

California’s struggling wine industry may finally have hope for recovery, according to a new report suggesting market growth over the next decade. Despite a recent decline in wine sales, exacerbated by “pantry loading” during the pandemic, predictions indicate a 10% market increase. Published by the Bank of Montreal and other industry analysts, the report offers a comprehensive view of the California wine market, spanning from grocery-store brands to luxury wines. It challenges the significance of the sober-curious movement and highlights a diversification in the wine consumer base. Although value of sales is improving as consumers opt for more expensive wines, cheaper wines under $10 are facing an existential crisis, affecting grape-producing regions like California’s Central Valley. Overall, there’s cautious optimism that industry can stabilize and grow, particularly for smaller, high-price wineries.

Napa’s Vida Valiente winery denial appealed to Board of Supervisor 

Napa County’s proposed Vida Valiente winery project, which was denied by the Planning Commission, is heading for an appeal. Applicant Hayes Drumwright filed a notice to appeal the decision, which will now be addressed by the Board of Supervisors. The proposed Napa Valley winery, located at 407 Crystal Springs Road, would produce 30,000 gallons of wine annually and host up to 120 weekly tasting visitors and 29 marketing events each year. The Planning Commission’s 2-1 vote against the project cited wildfire safety concerns, given the narrow road, past fire experiences, and the road’s use by pedestrians and cyclists. County staff had supported the project, noting it met recently adopted safety standards. Criticism arose from Winegrowers of Napa County, suggesting the Commission was making new policies rather than following existing ones. As the appeal process unfolds, the high-profile case’s key issues, such as wildfire safety and community impact, will remain central topics. Appeals often take months and can sometimes be resolved before reaching the Board.

Napa Valley Wine Producer Files Complaint Against Distributor Over Payments

Rocca Family Vineyards Inc., a Napa Valley wine producer, has filed a lawsuit against distributor Da Due Compliance and Logistics over unpaid invoices totaling $162,240 for wine sold at Costco stores. According to the complaint filed in Napa County Superior Court, Da Due placed three orders with Rocca in 2023, which Rocca fulfilled and delivered to Costco locations. Costco paid Da Due, which was then expected to compensate Rocca, but Da Due allegedly diverted the funds for unrelated expenses. The lawsuit also names Da Due’s owners, Douglas and Angela Due, and accuses the company of being insufficiently capitalized and using payments from Costco to cover other expenses. Da Due, facing additional legal challenges and financial difficulties, including unpaid state taxes and another lawsuit over a $69,000 loan, has acknowledged the debt and expressed regret but cited revenue declines since COVID-19 as the reason for their inability to pay. Rocca Family Vineyards, owned by Mary Rocca and Eric Grigsby, claims Da Due’s actions have left them with significant unpaid invoices despite a decade-long business relationship.

California restaurant secures largest ever collection of Château d’Yquem

The Stonehouse Restaurant at San Ysidro Ranch in Santa Barbara has acquired the world’s largest collection of Château d’Yquem wines, featuring 138 vintages from 1887 to 2008 and select bottles dating back to 1811. Château d’Yquem wines are highly prized, often fetching over £3,000 at auction. This extensive collection reinforces the restaurant’s reputation among discerning guests and collectors. The wines were meticulously sourced directly from France to ensure authenticity. While traditionally known for its ability to age well, Château d’Yquem now aims to promote the wine as enjoyable from release, collaborating with renowned venues like The Stonehouse to broaden its appeal. The restaurant also houses an impressive collection of Pomerol’s Château Pétrus, showcasing its dedication to offering exceptional wine experiences.

Napa’s Signorello Estate Reopens to the Public Mid-June

Signorello Estate, a Napa Valley winery known for its Cabernet Sauvignon and Chardonnay, is reopening to the public in mid-June after a devastating wildfire destroyed their original winery in 2017. The new facility is state-of-the-art and built with sustainability in mind, including solar power and fire resistant construction. Visitors can expect to see a new cave system for production, storage and even a hospitality area featuring Ray Jr.’s personal wine collection. The winery will also showcase modern winemaking techniques alongside their classic wines. 

Meanwhile, in France…  

French Court Seizes 9 Bordeaux Chateaux from Chinese Tycoon – Vino Joy News

A French court has ordered the seizure of nine Bordeaux chateaux owned by Chinese property tycoon Qu Naijie, founder of Haichang Group, following his conviction for laundering over $30 million allegedly embezzled from the Chinese government. Qu was sentenced to a suspended three-year jail term and fined €1 million ($1.1 million). The confiscated assets, including chateaux valued at €35.5 million, represent one of the largest penalties in such cases, following those of Teodorin Obiang and Rifaat el-Assad. The investigation revealed that Qu used a network of shell companies in tax havens to purchase these wineries under his wife’s name. Despite his conviction, Qu continues to serve as Chairman and CEO of Haichang Ocean Park Holding. His acquisitions in Bordeaux, which began during a period of significant Chinese investment in the region, reflect his passion for wine and his significant influence in Bordeaux, where he is known as “Mr Dalian.”

Mildew Threat to Bordeaux | Wine-Searcher News & Features

While Bordeaux celebrates its 2023 wines, a mildew threat looms over the next vintage. The region is experiencing an early outbreak of mildew due to a warm and wet winter followed by spring rains. This is bad news for grape growers already facing pressure from vine-pull schemes and oversupply. Untreated, abandoned vineyards are further worsening the situation as they become breeding grounds for disease. Growers are calling for help from officials to combat this issue.

Acquisitions  

Ackley Brands, Active in Acquiring Washington Wineries, Buys Betz Family Winery

Ackley Brands, a family-owned Seattle-based company, has acquired the iconic Betz Family Winery along with its associated brands SUNU and The Untold Story in a deal whose financial terms were not disclosed. This marks Ackley Brands’ second acquisition in Washington in recent months, following their purchase of Hogue Cellars and Columbia Winery in April. As part of the transition, winemaker Louis Skinner and founder Bob Betz will remain in their roles, maintaining continuity in the winery’s operations. Betz Family Winery, founded in 1997, has been renowned for its high-quality wines, particularly its single-vineyard Cabernet Sauvignon from Kiona’s Heart of the Hill Vineyard. Despite selling the physical property in 2021 to neighbors Pamela and Greg Goff, who continue to lease it to the winery, Betz has continued producing wine at Walla Walla Wine Services. The acquisition underscores Ackley Brands’ commitment to Washington wine, with local grape growers and vendors optimistic about continued business relations under the new ownership.

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