Eric Asimov, reporting from Bordeaux, France, for The New York Times, the region that practically defined fine wine, to tell a story of decline from the inside out. Once the toast of the world and still an icon of a roughly half-trillion-dollar global industry, Bordeaux now faces collapsing demand, a glut of unsold bottles, and a younger generation, at home and abroad, that simply drinks less. The piece captures the disorientation of growers watching a centuries-old birthright lose its grip on the very people who made it famous.
From the article:
Nobody in Bordeaux is drinking Bordeaux.
On a recent visit to Bordeaux this spring, I saw patrons drinking Loire Valley wines. Burgundy, too, which a generation or two ago might have been considered sacrilege given the rivalry between the two great regions. More than any other, natural wines were everywhere. But Bordeaux? Barely a sign.
But in the city of Bordeaux’s more casual restaurants, where the clientele are not necessarily wine tourists, the absence of the region’s wines from the table, and many of the lists, is glaring.
“This is a big subject of discussion in the city,” said Jane Anson, a wine critic and author of “Inside Bordeaux,” who lives here.
Last year, Pierre Hurmic, then Bordeaux’s mayor, asked the city’s restaurants to start serving more Bordeaux.