September 22, 2025 – Is $52 the New Normal for Wine Lovers?

Three states—Mississippi, Delaware, and Arkansas—have overhauled their direct-to-consumer shipping laws, signaling a notable loosening of long-standing restrictions in the U.S. DtC wine market. Meanwhile, Alma Rosa’s Samra Morris has been named a finalist for Wine Enthusiast’s 2025 Winemaker of the Year, Napa bottle prices push national averages upward, and blind tasting emerges as social media’s latest wine-education trend.

Table of Contents

  • DtC Shipping…  49 States Down, 1 To Go, Come on Utah, really?
  • Samra Morris of Alma Rosa Winery is a 2025 Wine Enthusiast Wine Star nominee
  • The average direct-to-consumer (DTC) wine bottle price in the U.S. has climbed to $52.68.  Hmm, I wonder if that might be one of the factors in the lower consumption of wine?
  • Let’s talk blind tasting.  Why is it so popular?

Wine News Round-Up

Wine Business – Three States Revamp Their DtC Wine Shipping Laws

In WineBusiness, Alex Koral (Regulatory General Counsel, Sovos ShipCompliant) reports in “Three States Revamp Their DtC Wine Shipping Laws” that three states have significantly expanded or updated their direct-to-consumer (DtC) wine shipping regulations, potentially reshaping how wineries reach consumers across state lines. The article underscores how this wave of state-level legislation signals momentum in loosening long-standing DtC shipping restrictions.

From the article:

Both Mississippi and Delaware—states that have long been tantalizingly out of reach for the DtC market—enacted completely new DtC rules, while Arkansas (also finally) removed a provision that had severely limited DtC shipping in the state. With these changes, Utah is now the only state in the country without any DtC shipping rights on its books.

Wine Industry Advisor – Alma Rosa Winery Winemaker Samra Morris Named 2025 Wine Enthusiast Wine Star Award Nominee

In Wine Industry Advisor, it was reported that Samra Morris, winemaker at Alma Rosa Winery, has been named a finalist for Winemaker of the Year in the 2025 Wine Enthusiast Wine Star Awards

From the article:

Since joining Alma Rosa in 2019, Morris has become a dynamic voice in Santa Barbara County, crafting some of the Sta. Rita Hills’ most distinct wines. Alma Rosa’s 628-acre El Jabali estate in the Sta. Rita Hills encompasses 47 distinct, non-contiguous vineyard blocks planted to Pinot Noir, Chardonnay, Syrah, Grenache and small amounts of Pinot Blanc and Aligoté. Situated on the north-facing slopes of the Sta. Rita Hills, El Jabali was first planted in 1983 by California wine pioneer Richard Sanford, who went on to establish Alma Rosa Winery in 2005. Of the six vintages released under Morris’ leadership, 20 wines have been awarded 95-98 points by Wine Enthusiast.

The Drinks Business – Average DTC bottle price soars to $52 in the US

In The Drinks Business, journalist Sarah Neish reports that the average direct-to-consumer (DTC) wine bottle price in the U.S. has climbed to $52.68, up nearly 8% from last year and about 40% higher than in 2018.

From the article:
According to the report, this has now climbed by 8% to reach US$52.68, nearly 40% higher than in 2018. Much of this has to do with the ultra-premium costs of Napa Valley wines, given that the average price of a Napa wine had already reached US$108 per bottle in 2023. Soaring prices such as those in Napa will have helped push up the total national average. Indeed, the report shows that between January and June 2025, Napa Valley accounted for a staggering 46% of national DTC sales value, and 27% of the volume.

VinePair – How Did Blind Tasting Become the Internet’s Favorite Way to Learn About Wine?

In VinePair, Stephen Bradley writes about how “blind tasting” has become a viral trend on social media. What used to be an insider, professional exercise is now being embraced by wine influencers, sommeliers, and everyday people. The article explores how this phenomenon is democratizing wine education: short-form videos, guessing games, vulnerability around being wrong, and relatability are helping new audiences engage with wine more deeply. 

From the article:

Blind tasting was once an insider-only practice for wine professionals looking to learn and detect wines. But in the last couple of years, food and beverage publications, internet-savvy sommeliers, and wine “influencers” have been posting no-frills blind tastings across social media — and they are reaching audiences other forms of wine media haven’t.

These new-age blinds are set in humble apartments, high-end New York City restaurants, and in one case, a pontoon boat with the wine poured in red Solo cups.

And as wine outlets have gotten in on the trend, it’s difficult to see past. Wine Folly posts guess-the-wine carousels. Wine Enthusiast splashes wine in contestants’ faces to guess.

San Francisco Chronicle – The Best Kid-Friendly Wineries In Napa And Sonoma

No.  Just say No. I mean, WHY?

Wine & Winery of the Week

Villa a Sesta: Chianti Heritage with Modern Precision

Located in the southeastern corner of Chianti Classico, Villa a Sesta blends long-standing Tuscan tradition with careful, contemporary winemaking. With roots dating back to 1779, the estate has steadily built a portfolio that reflects the nuanced character of Castelnuovo Berardenga’s varied soils and exposures.

2021 Georges de Latour Private Reserve Cabernet Sauvignon

The 2021 Georges de Latour Private Reserve Cabernet Sauvignon from Napa’s Rutherford district continues a legacy stretching back to the mid-20th century. Built around a core of Cabernet Sauvignon with a small portion of Petit Verdot, the wine combines site expression with a confident, cellar-worthy structure. Released under a label long associated with Napa Valley heritage, this vintage adds another chapter to its evolution, marked by clarity of fruit, structured tannins, and precision oak management.

Restaurant and Corkage of the Week

Potente: Modern Italian Dining Rooted in Gulf Coast Sensibility

Downtown Houston isn’t short on dining options, but few venues bridge Italian tradition and regional sourcing quite like Potente. This high-end Italian restaurant, opened by Houston Astros owner Jim Crane, brings swanky energy and restrained polish to a part of town better known for pre-game crowds than polished plating. Anchored by Chef Danny Trace’s culinary background and a menu rooted in homemade pasta, wild-caught seafood, and USDA Prime cuts, Potente warrants attention from those seeking technique-driven Italian cuisine with a Southern thread.

Corkage Fee: Not Allowed

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