The Drinks Business – Wine Tou rism Now Accounts For A Quarter Of Global Winery Revenue
In The Drinks Business, Eloise Feilden reports that wine tourism now accounts for roughly one-quarter of total global winery revenue, according to data from the Global Wine Tourism Report 2025. Drawing on surveys from more than 1,300 wineries across 47 countries, the report shows that tourism activities—tastings, cellar visits, and vineyard tours—have become a vital economic pillar, contributing 25 % of overall revenue worldwide and up to 32 % for non-European producers. From the Article:
Overall, 68% of wineries believe wine tourism will grow in their region, and more than 60% see it as a valuable tool in times of crisis. As the report concludes, wine tourism “plays a key role in diversifying rural economies, creating jobs, and supporting local communities” — and, according to these latest findings, its momentum shows no sign of slowing.
LinkedIn Article – How Clif Family Winery Grew Membership 15% by Ditching the Traditional Wine Club
Christine Komons interviews Linzi Gay, president of Clif Family Winery, about how the Napa brand grew membership by 15 percent after replacing its rigid wine-club model with a flexible subscription program called The Wine Drop. Gay explains that shifting from winery-driven shipments to customer-driven preferences attracted younger drinkers and boosted engagement. Drawing inspiration from coffee-industry subscriptions, Clif Family began with a 20-member pilot, refined its fulfillment process, and ultimately traded the predictability of fixed releases for deeper loyalty, higher order frequency, and energized staff. From the article:
But the test also revealed an unexpected upside: subscription members didn’t just take their allocated shipments—they bought more.
“We found that our customers in the subscription were actually buying from us more frequently,” Linzi says. “That was something that was really positive for us, and actually part of why we want to move everyone to subscription ultimately.”
SevenFiftyDaily – The Californian Winemaking Couple That Made Regenerative Agriculture Cool
In SevenFifty Daily, Kate Dingwall profiles Californian viticulturists Jill and Steve Matthiasson, whose focus on regenerative farming, overlooked grape varieties and farm-centric winemaking has become a touchstone for a new wave of California wine. The couple’s approach—electric tractors, cover crops, organic practices—is reshaping how the industry links terroir, authenticity, and climate resilience. From the Article:
Kashy Khaledi, the owner of Ashes & Diamonds, one of Matthiasson’s collaborators, describes him as a little punk rock, rooted in DIY, self-expression, and critical thinking.
Their vineyards are testing grounds for innovation, trials, and experimentations. UC Davis and Cal Poly are currently studying how song birds are affected by sound in the vineyard, while the Matthiassons are exploring things like how trash plants like coyote bush can help dissuade leaf hoppers from landing.
“Napa Valley is better with [Steve and Jill] Matthiasson as part of its legacy—and by definition, more punk,” says Khaledi.
Check out our interview with Steve Matthiasson.
VinePair – We Asked 13 Sommeliers: What’s the Most Underrated Napa Wine?
In VinePair, Nat Sellers asks 13 sommeliers to weigh in on which Napa Valley wines remain most underrated in 2025. Their responses challenge long-held assumptions about Napa’s luxury image, pointing instead to producers who quietly emphasize balance, terroir, and authenticity over status. The discussion reveals how Napa’s next wave of appreciation may come not from cult labels, but from a deeper understanding of craftsmanship and restraint. Some Key Wineries on the list we would recommend:
Tenuta di Mensanello in Chianti is an authentic agriturismo and winery offering a rare combination of estate-grown wines, olive oils, and farm-to-table hospitality. Visitors experience not just Tuscan wines, but a full immersion into rural life, complete with a working farm, guest accommodations, and unforgettable vineyard views.
Sunlit lemon over cool river stone: I Sistri 2022 moves with pear and melon breadth, then snaps to a clean, mineral line. Lees bring satin, oak stays a whisper, and the finish hums long and precise.
Cosimo Rooftop Restaurant & Bar – Florence
Cosimo Rooftop Restaurant & Bar is a captivating rooftop destination atop The Excelsior (Westin) in Florence, offering bold modern Tuscan flavors alongside 360° views of the Arno River and the city skyline—a perfect setting for aperitifs, sunset dinners, and elevated mixology.
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