September 27, 2026 – Gen Z Is Drinking More Than You’ve Been Told
New research debunks the myth of Gen Z alcohol moderation while revealing Boomers are actually drinking less, as traditional wine clubs face stalling growth. Internationally, Russia launches a massive, 4.2-hectare “wine Disneyland” on the Black Sea, and Portugal pioneers immersive underwater wine tourism off the Alentejo Coast.
September 28, 2026